SELLERS
No matter the condition of your home or your budget, my team and I are here to ensure your home stands out and sells for top dollar. With a proven strategy, expert guidance, and a trusted network of general contractors, painters, landscapers, interior designers, and stagers, we transform properties to maximize value and attract the right buyers.
Seller consultation
It all starts with a conversation. I take the time to understand your goals, timeline, and property before recommending the best strategy for your sale. During an initial property visit, I’ll assess whether your home is market-ready or if strategic improvements could increase its value. I also provide guidance on the best timing to list your home, based on current market conditions, to ensure you capitalize on the strongest demand.
Preparation
Every home is different—some need a quick refresh with decluttering and a fresh coat of paint, while others may require more significant updates. Because I also work with buyers, I know what finishes, colors, and upgrades drive buyer interest and deliver the highest return on investment.
If you’re working with a limited budget, don’t worry—I specialize in making homes look their best without unnecessary expenses. And for sellers who want to make impactful upgrades but need financial flexibility, my Home Improvement Concierge Program can front the cost of approved renovations with no upfront costs, interest, or hidden fees—you simply pay at closing.
For my busy clients, I also offer a full-service, hands-off experience, where my team handles every detail, including moving, cleaning, staging, design, and construction. All contractors and vendors are fully licensed, insured, and bonded, ensuring your home is in the best hands.
DESIGN & Staging Services
My passion for interior design is one of the reasons I became a real estate professional. I love helping my clients elevate their homes to highlight their best features. After an initial walk-through, I’ll present you with ideas tailored to your property and budget. We’ll collaborate on a plan and timeline that aligns with your needs, ensuring your home looks its absolute best before hitting the market.
Once your home is prepped and polished, I partner with top-tier stagers and photographers to create a compelling visual presentation that helps your home stand out and sell faster.
Strategic Pricing
Pricing a home correctly from day one is key to attracting strong offers. I analyze a combination of factors, including:
Current market conditions (inventory levels, interest rates, and seasonal trends)
Recently sold comparable properties
Your home's unique features and location
Before listing, I provide a Comparative Market Analysis (CMA) with data-driven insights to help us determine the ideal listing price - one that generates strong interest while ensuring you maximize your return.
marketing
Selling a home today requires more than just putting a sign in the yard. My dedicated marketing team uses a combination of digital, print, and social media marketing to ensure maximum exposure. Here’s how I get your home in front of the right buyers:
Professional Listing Exposure – Your home is listed on the MLS, Zillow, Redfin, Realtor.com, and hundreds of top real estate websites.
High-Quality Visuals – Professional photography, video tours, drone footage, and 3D virtual walkthroughs showcase your home at its best.
Targeted Email Campaigns – I reach out to my extensive network of buyers and top agents to promote your listing.
Powerful Social Media Reach – I actively market listings to thousands of engaged followers across Instagram, Facebook, LinkedIn, and YouTube.
I’ve been recognized for my social media marketing expertise on multiple occasions, including:
2022 – Top 100 California Real Estate Agents on Social Media (Property Spark)
2022 – Top San Francisco Real Estate Agents on Social Media to Follow (Roomvu)
2021 – Top 10 Oakland REALTORS® on Instagram to Follow (Roomvu)
2020 – Top 20 Oakland Real Estate Agents on Social Media (Property Spark)
My marketing strategy ensures your home is seen by the right buyers, increasing demand and giving you the best opportunity to receive multiple competitive offers.
SEAMLESS COMMUNICATION & NEGOTIATION
I believe clear, consistent communication is key to a smooth selling experience. Throughout the process, I keep you informed every step of the way.
When offers come in, I go beyond just presenting numbers—I break down every offer in detail, explaining the pros and cons, contingencies, and terms, so you can make the most informed and confident decision. My goal is to negotiate the best price and terms on your behalf while ensuring a stress-free transaction.
Let’s Get Started
Selling your home is a big decision, and I’m here to make the process as profitable, seamless, and enjoyable as possible. If you’re considering selling, let’s connect for a no-obligation consultation to discuss your goals and how we can maximize the value of your home!